Optimizing revenue and performance for
through better ad intelligence


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Why Ad Lightning?

Ad Lightning is the first business intelligence tool designed to give Publishers the insight and control they need to manage programmatic creative, eliminate bad ads and maximize ROI.

Programmatic buying has changed how Publishers do business. While automation has improved yield and efficiency, the nature of audience targeting often blinds Publishers to the full range of ads being shown to their audience. The RTB process and complex "waterfall" chains inject frustrating latency into even the fastest web sites, slowing page load and annoying users. Without oversight, the combined effect decreases engagement, drives ad block installs and significantly jeopardizes revenue.

Increase Transparency

Ad Lightning gives you instant visibility and control over the ads running on your site. Our tools provide real-time data including CPU usage, ad file size, media type (audio/video/flash), tracking pixels, creative ID, waterfall and demand source.

Maximize ROI

Faster load times increase page views, drive conversions and decrease ad block installs. Ad Lightning's proven approach helps optimize page load, improve customer satisfaction and drive more revenue.

Improve Efficiency

Get started quickly and eliminate the headache of tracking down harmful creative and reporting it to your demand partners. Ad Lightning's solution requires no code integration and fits into your team's existing workflow.

How it Works

Ad Lightning's proprietary technology watches your site, profiling ads for speed, size, demand source and overall impact on your user experience.

Our customizable scoring methodology assesses the overall quality of the ads and highlights performance, spec, engagement, tracker and latency issues caused by your advertisements. Detailed, ad level data indicates what ads should be removed and automatically communicates the information to your network partners.

Solutions

Publishers

Comprehensive, real-time data gives you the insight you need to optimize demand partners, eliminate bad ads, protect your brand and maximize revenue.

eCommerce

Don't let ad monetization jeopardize your customer's buying or brand experience. Maximize transactions by removing bad ads, speeding up page load and improving customer satisfaction.

Ad Platforms

Pre-qualify creative and build trust with your Publisher partners. Easily run scans to ensure ads aren't negatively impacting publisher performance or provide white labeled solutions that provide additional visibility to your partners.

Team

Scott Moore, Co-Founder & CEO
Scott joined Ad Lightning in June, 2016 from Cheezburger, Inc. where he was CEO and successfully led the sale of the business in March of this year. Moore has held leadership positions in digital media for over 20 years including SVP, Media for Yahoo!; GM & Executive Producer, MSN (Microsoft); President, MSNBC.com; and Publisher, Slate. Scott is a graduate of Harvard College, the Foster School of Business (MBA) and currently serves part-time as an elected city councilmember in Clyde Hill, WA.

Kate Reinmiller, Co-Founder & VP Operations
Kate joined Ad Lightning from Mixpo, a ad operations SaaS platform tailored to the Publisher market. She most recently served as COO, overseeing Account Management, Media, Support, Product Management and Creative Services.

Drake Callahan, CTO
Drake has over 20 years of software development experience working at startups and leading new development initiatives for large organizations. He most recently served as a Director of Engineering for Apollo Education Group building out a new online classroom and career guidance tools. Prior to that he spent a decade developing and leading software development projects for Qpass, a mobile commerce startup that was acquired by Amdocs. Drake has a BS in Electrical Engineering from the University of Idaho.

Pioneer Square Labs - Mike Galgon, Greg Gottesman, Geoff Entress
Pioneer Square Labs is a Seattle-based studio that creates and launches technology startups. They are funded by 13 VCs and 50 angel investors from Seattle, Silicon Valley, Colorado and other parts of the country.